Reebok

Reebok forays into lifestyle business with Scarlett

Wednesday, June 20th, 2007

Reebok today announced a new brand ambassador - Hollywood actress Scarlett Johansson. With this, Reebok marks its foray into the lifestyle business, revealing the “Scarlett ‘Hearts’ Rbk” collection, a ‘fashion-forward, athletic-inspired’ footwear and apparel line in India.
‘Scarlett ‘Hearts’ Rbk” features a retro sport-inspired apparel and footwear with sophisticated detailing and surprise twists all influenced by […]

History of the Reebok Pump

Sunday, November 26th, 2006

The Reebok Pump is a line of athletic shoes that was extremely popular. It was the first shoe to have an internal inflation mechanism that regulated the pressure in the air cushion. The advertising campaign for the original shoes used the tag line “Pump Up, Air Out” which, in addition to describing the mechanism’s operation, […]