If you’re a small business owner, then chances are that you’ve heard about the importance of working on the business and not just in the business.
But it does take time, self-awareness and some careful planning to reach this “higher consciousness” state in the evolution of your small business.
In this start-up infancy stage, your business is typically dependent upon your technical skills and perhaps many of your customers only want to deal directly with you …... This might be because they see you as the “expert” and the one who is best suited to solve their problem. Or maybe because of the good history and relationship they have in dealing directly with you. But the problem with this business model is that you can’t afford to get sick or go on holidays - otherwise sales and revenue slow down without your presence.