August 8 was C.K. Prahalad’s 70th birthday. To commemorate Prahalad’s work, strategy+business is pleased to publish an article that was in progress at the time of his death in April 2010. In it, he and his coauthor, Hrishi Bhattacharyya, explain why multinational business models are no longer relevant, and how skillful companies can integrate three strategies — customization, competencies, and arbitrage — into a better form of organization.How to Be a Truly Global Company
by C. K. Prahalad and Hrishi Bhattacharyya
The problem is not globalization, but the way our current institutions are set up to respond to this new demand. The prevailing corporate operating model does not work well with the structural changes that have taken place in the global economy.Definitely worth a read - several times over.
Past blog posts on CK:
- Revolutionizing How You Do Business in Developing Countries (9/1/09)
- The Magnificent Seven: Global Business Books in 2008 Worth a Read (1/7/09)
- Business As An Agent of World Benefit (9/15/06)
- The Innovation Sandbox (9/7/06)