By recognizing that borders still matter, says Ghemawat, companies can better calibrate which markets and trading partners offer the best chance for truly global gains.Inc. Magazine contributor Ryan Underwood spoke with Ghemawat about how businesses should approach a global strategy. Their discussion addresses four questions:
- What makes you think that popular views about globalization are incorrect?
- What does that mean for American small businesses?
- But hasn't technology moved us any closer to a borderless world?
- What advice do you have for companies that are thinking about global expansion?
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Posted by: The Global Small Business Blog