May 25, 2011

Biggest Barriers to Global Communications: Culture and Language

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According to a study commissioned by the Public Relations Global Network, one of the top international networks of independent public relations agencies, organization surveyed indicated that the biggest barriers to global communication were culture and language, each cited by more than 40 percent of respondents.

That and one other interesting finding:
... even organizations that are not operating globally today said that they expect to have a global marketing communications function in the future,” said Francine Robbens, PRGN president and partner at Brussels-based PRP-Public Relations Partners.  “Communications professionals see clear benefits in fostering global relationships.” 
Read the entire news piece:  Marketing Executives Going Global:  Survey
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