... there’s a big problem with that growth strategy: operating margins are significantly worse internationally then they are in the U.S. In this quarter, U.S. operating margins came in at 7.42%, versus 3.93% for international operating margins. And after taking out currency effects, international operating income fell 3.3% year over year.The lesson for global small businesses: Monitor your operating margins country to country. You may not be the size of Wal-Mart yet this is a common problem for any sized business operating internationally. Keep your profits strong and healthy worldwide.
Read more here.