Apr 4, 2011

Dolce & Gabbana Sees New Era of Glamour For Youth in China

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With your business, how will you capitalize on it?
Like other designers, such as American Diane Von Furstenberg and Italian Miuccia Prada, Messrs. Dolce and Gabbana have made multiple expeditions to China to understand what is driving China's shoppers. What they've found in their tours across Beijing, Shanghai, and Hong Kong, is that Chinese consumers are far flashier than their American counterparts, said Mr. Dolce.

"Chinese are eccentric, and they will wear the flowers and the lace," said Mr. Dolce, explaining that the industry as a whole has largely catered to consumers who wanted plain and frill-less fashion. "Chinese aren't afraid to be more," he said.
Read the entire article published in The Wall Street Journal:
Dolce and Gabbana to Expand in China
by Laurie Burkitt
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